Here’s how we used a virtual environment to create the feel of a live event.
The annual ARCO ampm awards ceremony is a chance to celebrate top retail operators for all their hard work and success. Normally, this event is held live. In, 2020 COVID‑19 kept everyone home… but we decided it wouldn’t stop the celebration. With the help of an 80s TV show host as our emcee, we combined live and recorded content to create the feel of a live awards broadcast, complete with audience participation opportunities.
In advance of the event, we sent guests a mission box—containing objects to be used at key points throughout the broadcast. Guests at home took pictures of themselves carrying out the mission—for example, sharing a congratulatory message or toasting friends with the champagne flutes we provided—and our on-air host displayed the best photos. Live music and entertainment helped create the excitement of a live network broadcast.
The results? People were highly engaged, and guests had a great time. During the two-hour event we received and printed more than 300 unique photos from 200+ participants. The success of this even led the client to convert all their upcoming meetings to virtual events… a challenge we were only too happy to meet.