The Challenge

We took over from the former vendor a mere eight months before the incentive trip. The budget was 30% lower and the venue (Las Vegas) was not considered attractive to participants.

Our Solution

We decided to shift focus from the location to the experience: what if we made the participants the stars of the show? Guests were treated to an Oscar‑themed formal, a rock ’n’ roll show, and celebrity impersonators.

Results

The 2013 event set a new standard. Sponsors enjoyed increased visibility at specially themed events. Participants were even more thrilled to be the center of attention.

The Challenge

Budget resources (internal and external) were limited for this multi‑city sales meeting. We were called in after BP’s previous agency was taken off the job, with only half the budget and less than three months to plan and execute.

Our Solution

We drew on our store of existing assets—and created new reusable assets for future roadshows—to create branded environments within corporate meeting spaces. Omni‑Buzz managed the entire process end to end: invitations, registration, badging, facilities, transportation, multimedia, refreshments, presenter relations, sponsor opportunities, participant feedback, post-event follows‑up… not to mention icebreakers and other fun activities.

Results

Our success in the project led to our becoming BP’s partner agency for each year’s western region roadshows.

Omni-Buzz went all‑out for this major corporate event that drew more than 250 participants to San Diego, California.

Event Plan

We developed the agenda and theme, team building exercises, business meetings, three hosted dinners, and welcome gifts.

Resources

Venue research & contact, design & production, décor, multimedia, transportation, entertainment, photography, and onsite staffing.

And we did it in less than six months. This Bud’s for you!

Over the course of five years, we introduced more than 1000 key influencers and tastemakers to new select offerings from premium single‑malt scotch brand The Macallan. For each event we created a custom pop-up environment with tasting stations, media setups, and hosted demonstrations.

Event Plan

Environmental design, experience plan, RSVP and registration, video production, logistics planning.

Resources

Venue research, design and production, décor, multimedia, A/V steps, RSVP & check‑in, badging.

Time to market each year: eight months. A lot less time than The Macallan’s scotch is aged to perfection, without a doubt.

Hite Blue met Dodger Blue as we organized a mass event to celebrate Hite Beer’s arrival at L.A.’s Dodger Stadium. This high‑profile series of co‑branded events involved experiential marketing concession setups, tasting booths, video production, and audience engagement activities. It’s not easy to get baseball fans to try a new beer… but our promotions helped make it a staple at one of the all‑time great stadiums.

• Sponsorship management
• Brand experience marketing
• Social Media marketing
• Concession management
• Tasting Promotion